According to Cowen and Company Research Report, the percentage of customers requesting on the web will outperform the offline ordering market in another 6 years. Now, since an ever-increasing number of customers are looking to order online, restaurants are hoping to capture this online ordering market. While large chains have the brand advantage, upcoming players look towards restaurant aggregators to get their foot in the door. Restaurant aggregators have picked up fame owing to the advantages they present restaurant owners.
They give restaurants a platform to set up their online presence rapidly and put them on the map with very little effort or cost involved. For customers, restaurant aggregators turn into the go-to portal to find recently opened restaurants, read reviews, check out different options and choose a place to order from. Now, this rise in popularity shows a chance to people and organizations to investigate this niche market. In any case, before we hop to building the framework, how about we investigate the main job.
A restaurant aggregator and online ordering website or app should have the following features:
Restaurant Profile and Info: According to Restaurant.org, 88% of adults utilize an online framework to look into restaurant locations, directions and hours of operation. Therefore, the restaurant details, such as operation timing, menu, images, location are an absolute necessity in any restaurant aggregator system. These subtle elements would need to be included by the restaurant owner themselves, in order to guarantee that the data is cutting-edge and precise.
Along these lines, there would need to be an admin panel, where restaurant owners can deal with their details, add pictures, update offers or coupons, reply to customer feedback and many more.
Search and Filter: 'Search' is positively an unquestionable requirement to have. It is an aggregator after all. Be that as it may, what could improve the search functionality would be a filter based search. Filters enable customers to rapidly shortlist restaurants from a long list of choices. These filtering options can be based on category, location, user rating, and so on.
Customer Reviews: Reviews are an important factor in influencing customer decision; subsequently, this feature is an unquestionable requirement to have. According to Restaurant.org, 57% of restaurant goers and online orderers, incline toward reading reviews of a restaurant before giving it a shot. Reviews could be combined with a rating segment for a speedy synopsis of the client's involvement with a restaurant. A few restaurant aggregators broaden this 'Review' functionality by including a dynamic feedback system by means of email or SMS.
Online Payment Options: The flexibility of online payments do make a difference on an eCommerce website and an online ordering system is also the same. Aside from the famous 'Cashon Delivery' option, online orderers incline toward having the choices to pay by means of a credit/debit card. And if you want to go the whole shebang, you could offer system credits or cash back on online orders.
Delivery Management and Tracking: A delivery tracking system enables clients to track their delivery right from the point of order, to dispatch, till the point of delivery. Also, to update customers about their order status, restaurant owners require a delivery management system. For the most part, such a system has an SMS integration. These essential features are positively sufficient to get your restaurant aggregator and ordering system up and running.
Are you looking to build an online ordering system for your restaurant? What according to you would be the biggest challenge? Do you have concerns about the plugin you should choose? Get in touch with us and get the solutions to all your queries.